In this episode, Brandon shares the true rewards and challenges of the industry—dispelling myths about “easy money” and explaining the hands-on work required to manage residents, staff, finances, and ever-changing regulations. From careful underwriting to building strong relationships and navigating high staff turnover, he outlines the key steps to long-term profitability and impact.

00:00:00 – Introduction
00:00:32 – Avoiding False Promises in Assisted Living Investing
00:01:17 – The Real Work Behind the Money
00:03:00 – Filling Beds and Breaking Even
00:03:41 – Importance of Underwriting and Financial Awareness
00:04:43 – Choosing Your Path: Buy Existing vs. Build New
00:06:26 – Being the Boss and the Backup
00:08:18 – Handling Challenges and Staff Issues
00:10:06 – Active Involvement Required
00:10:49 – Time Commitment and Navigating Healthcare Regulations
00:12:04 – Continuous Staff Training
00:13:05 – Building Relationships is Key
00:14:25 – The Reality Check: Challenges vs. Rewards
00:16:25 – Final Summary and Encouragement

Resources Mentioned:

Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.

Get your free business plan checklist today: https://urlgeni.us/alibpc

Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics

Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind

Apply for the Mastermind today: alimastermind.com/application

Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics

Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM

Get the 12 Week Year Book: https://amzn.to/4bAOpQf

Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5

Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink

Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg

FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590

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